A Complete Guide to OTT and Free Streaming Evolution

These days, OTT services are receiving a lot of love from users.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT refers to services that deliver various types of content through the internet.

Popular platforms include Netflix, Watcha, and TVING.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

It allows people to enjoy different genres from a single service.

Users can pick movies, dramas, or shows according to their interests.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also read more attractive.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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